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Golden Needle 2025 - Awards

Only days remain until the climax of Bulgarian fashion design – the Annual “Golden Needle” Awards! As tradition dictates, before the official ceremony, a magical fashion show will present the special and latest creations of emblematic Bulgarian designers and fashion houses. The show will open with Sonya Bozova and her brand for Bulgarian folkloric costumes and cultural tourism – Bulgarche by Bozov Style. Under the patronage of Christian of Roma, owned by Elena Cristiano – a “Golden Needle” laureate – the impressive hair designers Kina Kudeva and George Todorov will introduce their work through an unconventional performance. Ivette Bianchi – winner of the Golden Needle 2024 in the category “Best Young Designer” and founder of Ivette Bianchi – will present the collection “The Hand (a hand of cards)”, inspired by the world of the casino – a place of play, risk, and seduction.Axel Hardy – two-time Golden Needle winner – will showcase the collection “Fusion”, which combines substyles and materials into a unified whole, emblematic of the brand’s aesthetic.Polya Kinova, also a two-time Golden Needle winner, will present “Colors of the Soul”, a project marking 20 years of the Paloma Fashion brand.Three-time Golden Needle winner and 2022 Designer of the Year, Stoyan Radichev, will unveil his newest collection of evening gowns. Edis Pala – designer of Edis Pala – will present his newest collection “Unspoken: Sustainable Healing” for Fall/Winter 2025.Maria Radoslavova – a Golden Needle winner and designer of Mia Touchè – will showcase the collection “Velvet”, sending messages about the mystique of womanhood and the harmony of strength and softness.Lilyana Petrova – Lulu – designer of BYLLU, will present “A Dialogue Between Canvas and Textile”. The fashion house Esil Duran Fashion Gallery, led by designer Esil Duran, will present a bold, glamorous, irresistibly feminine collection.Golden Needle laureate Neli Koleva will show her Spring/Summer 2026 line.The brand Imane, with designer Antonia Stoyanova, will present special looks expressing contemporary elegance, femininity, and confidence.Nikoleta Farhat – designer of NF Maison de Couture – will present her second standalone collection, “The Shadow of the Samodiva.” During the ceremony, the Golden Needle 2025 awards will be presented in categories such as:Designer of the Year, Fashion Brand of the Year, Lifetime Achievement, Artistic Fashion, Accessories, Visionary in Music and Fashion, Best Young Designer, and more.Traditionally, the nominations of the Fashion Academy are proposed by an expert council consisting of leading fashion and lifestyle journalists from both print and digital media in Bulgaria. Special awards such as the Golden Scissors and Rising Star will also honor outstanding achievements in fashion design and business. The Golden Needle 2025 in the category “Best Foreign Designer” was awarded to the legendary Italian haute couture master Rocco Barocco, renowned worldwide. The award for his contribution to global fashion was presented in person by Prof. Lyubomir Stoykov during Barocco’s show in Sofia this October, held at the invitation of Mrs. Anelia Petkova. Regarding the upcoming fashion gala, Prof. Lyubomir Stoykov – Chairman of the Fashion Academy – shared:“The goal of these glamorous and beautiful fashion shows is to highlight the achievements of leading Bulgarian designers and hair stylists. This year, most collections emphasize modern interpretations of elegance and femininity, as well as a reevaluation of aesthetic values – the independence of the modern woman, ethical and sustainable fashion, the connection between painting and design, and the imagination and subconscious as sources of inspiration and innovation. I am genuinely excited about their messages and believe the Bulgarian designer school will once again show class and professionalism!” The host of the gala evening will be the beautiful Geri Doncheva Yankov, who will shine in designs by Nikoleta Farhat and NF Maison de Couture.The “Golden Needle” statuettes, as always, are crafted by the magnificent jeweler Angelo Krasini, who also created the metal sculptures for the “Golden Scissors” and “Rising Star” awards.The stage production of the fashion show is by Ivaylo Krastev. The perfect look of the models and host will be entrusted to the hairstyling team and professional makeup artists from V&A Glamour beauty salons.The award ceremony will conclude with an elegant cocktail reception, during which guests will enjoy irresistible desserts from Nedelya pastry shops. “Golden Needle 2025” is realized with the kind support of:DSK Bank, Christian of Roma, Palms Royale Sofia Complex, Moto Phoe, Balkantel, Lavazza Coffee, Nirvana Gallery, ONE Gallery, Grand Hotel Millennium Sofia, KWIAT, V&A Glamour, Nedelya Pastry Shops, Samokov Hotel, Talisman Flower Boutique, and Thorax Clinics.

Lulu closes the spectacle in Sicily

On August 10, 2025, Sicily was immersed in the magic of fashion during “Style and Creativity – Fashion and Spectacle Under the Stars” – a grand event that transformed the majestic Castello Bordonàro in Cefalù into a stage of supreme elegance. The evening, conceived and directed by Italian designer Maria Velo, brought together names that turned the runway into a true performance. Among them, the brightest star was Liliyana Petrova – Lulu – the only international designer in the program, entrusted with the honor of closing the night. Her creations, distinguished by impeccable craftsmanship and a strong artistic presence, wove a sense of solemnity into the castle’s atmosphere, delivering an unforgettable finale. “I am truly happy with my performance and delighted to have been invited. They even made me the star of the event – as the only international participant, I closed the evening, and it was indeed a very ceremonial moment,” shares Lulu. The night was exquisitely staged – the medieval stone walls of the castle became a natural theatrical backdrop, the collections came to life to the rhythm of live music by Carlo Rinaldi and saxophonist Vincenzo Gervasi, while the lighting and composition highlighted every detail. Joining Lulu on the runway were Maria Velo, Carmen Vulcano, and Giuseppe Narset, with artist and sculptor Roberto Giacchino contributing meticulous stage design. Closing “Style and Creativity” with Lulu’s show made the Bulgarian presence in Cefalù the highlight of an evening where fashion rose to the level of art, and style and creativity merged with the beauty of the Sicilian sky.

Bulgarian Designer Lulu with a New Appearance in Italy

Bulgarian designer Lilyana Petrova – Lulu will showcase her new signature collection abroad – in Italy, as part of the event “Style and Creativity.” The event will take place on July 26 at the Bordonaro Castle in Cefalù and brings together visionary designers from different countries who view fashion as a platform for artistic expression and personal identity. Lulu will present the collection “Dialogue Between Canvas and Textile,” inspired by her own paintings. Her brand, BYLLU, merges art and fashion into garments that turn everyday life into a gallery of colors and emotions. Each outfit carries a message – of freedom, individuality, and creativity. Her highly recognizable style is at once delicate and bold – women who love to stand out will see themselves in the vibrant colors, daring lines, and authentic artistic sensibility of her outfits. The collection is an invitation to wear art not only in our hearts, but also on ourselves – on the street, in daily life, in motion. Lulu is the only foreign designer invited to participate in the event – a sign of recognition for her unique vision and artistic approach. “Style and Creativity was born from the desire to give a stage to young talents, visionary designers, and projects that combine aesthetics, sustainability, and originality. An event where fashion is not just a trend, but a language, a search, and an identity,” says Maria Velo, organizer and participant in the event. Lulu’s participation in “Style and Creativity” is not only recognition, but also a natural continuation of her mission – to make art accessible, wearable, and alive. The program of the event includes fashion shows and musical performances with the participation of the group E-Start Trio and Voci e Note One Solution. Lulu will stand alongside creators such as Cinzia Dori, Carmen Vulcano, and Giuseppe Narsete, who all share the same vision – that fashion is a language that speaks beyond borders.

Lulu: Her Italian Fashion Story

The New Summer Aesthetics: Directly from the Fashion Academy Photos From July 12 to 27, 2025, at the Octagono Santa Caterina gallery, located right on the “Duomo” square in Cefalù – the pearl of Sicily’s northern coast – the exhibition “Dialogue Between Canvas and Textile” by the Bulgarian artist and designer is taking place. The event presents 21 paintings, each of which serves as inspiration for a unique garment from her artistic fashion brand. The exhibition is organized by the Municipality of Cefalù with the support of local cultural partners and with the participation of Italian artist Mario Taviano, who has created an additional installation. It is not merely present in the hall, but inspired by the Octagono Santa Caterina gallery itself and exists in dialogue with Lulu’s exhibition. The Project The project goes beyond the framework of a traditional exhibition – it is an aesthetic and emotional journey in which each garment is a transformation of a painting, and each painting – the starting point of a form, silhouette, and experience. The harmony between canvas and textile unfolds as a visual dance between image and volume, between intuition and matter. “This is a dialogue between dream and reality, beyond borders, deep inside the soul,” shares the artist and designer Lulu. The exhibition’s themes encompass the universal human experience – time, space, love, loss, aspiration, downfall. They are expressed through saturated colors, organic forms, and garments that not only clothe but also tell stories. Lulu’s collection does not create fashion for shop windows – it creates clothing for the soul. For her, the exhibition in Cefalù is a dream come true. A decade ago, during her first visit to the town, she stood in front of the cathedral and wished that one day she would present her art right there. Today, that dream is a reality. About the Designer After many years of work in costume and design, Lilyana Petrova – Lulu founded her brand in 2022 with a clear idea: to take art outside of galleries and turn it into an accessible, living emotion – into fashion poetry carried by the body and experienced with the soul. Critical Reception Prof. Lyubomir Stoykov describes Lulu’s appearance in Sicily as “a magical symbiosis between art and fashion.” In his foreword to the Italian catalog, Prof. Stoykov writes: “Lulu treads – figuratively speaking – on the global art tradition in fashion, but also on the fashion metamorphoses of art. Consciously or subconsciously, she draws inspiration from such world masters of the needle and thread, of magical tailoring and astonishing silhouette as Elsa Schiaparelli, Louis Vuitton, Yves Saint Laurent, Alexander McQueen, Jean-Charles de Castelbajac, Valentino, Gianni Versace, Roberto Cavalli, Dolce & Gabbana, who in a brilliant way blend art and fashion design. Van Gogh, Marc Chagall, and Maurits Escher also hold a very special place in her heart and in her creative arsenal. Her favorite themes – cosmos, earth, human, love, passion, and longing – refract through her work in the prism of light and color!

Bulgarian Designer Transformed Ai Chiostri Milano into a Fashion Gallery

On June 12, 2025, in the artistic atmosphere of Ai Chiostri Milano, one of the most significant business events took place – the meeting of the NIB International Club under the Network Italia Bulgaria. Among the elegant guests and leading entrepreneurs, a special place was reserved for Bulgarian designer Lilyana Petrova – Lulu, founder of the brand BYLLU, who captivated the audience with her conceptual fashion creations. BYLLU presented its art-inspired garments to the Italian and international public, uniting canvas and textile in collections of unmistakable artistic power. The brand, founded by Lulu, stands out with a philosophy where clothing is more than fabric – it is an expression of identity, and fashion becomes living art. The event, organized in collaboration with iNNOBIZ1 – a global Swiss ecosystem, and FenImprese Milano, brought together companies and leaders from Italy, Bulgaria, and Switzerland. Official sponsors included bridges4iNNOobiz KLG, Gold & Savings SAGL, and ERA Caffè. Media partner for the evening was the magazine of the Bulgarian Chamber of Commerce, Noblesse Oblige. “The goal of this network is to connect Italian, Bulgarian, and Swiss companies, creating new opportunities for international cooperation,” shared Olga Georgieva, president of the Network Italia Bulgaria association and editor-in-chief of Il Velo di Maya MAGAZINE. The fashion creations of BYLLU added a unique flair to the evening, blending business vision, culture, and beauty into an experience that proves Bulgarian fashion has a rightful place on the international stage.

Lulu: Her Italian Fashion Story

by FLM From contemplation to movement, from canvas to silhouette – Lulu unveils her most personal exhibition in the heart of Cefalù Prof. Lyubomir Stoykov: “A magical symbiosis between art and design!” From July 12 to 27, 2025, in the Octagono Santa Caterina gallery, located right on the Piazza Duomo in Cefalù – the pearl of Sicily’s northern coast – the exhibition “Dialogue Between Canvas and Textile” by Bulgarian artist and designer Lilyana Petrova – Lulu, is taking place. The event showcases 21 paintings, each one serving as inspiration for an original garment from her artistic fashion brand BYLLU. The exhibition is organized by the Municipality of Cefalù with the support of local cultural partners and features the participation of Italian artist Mario Taviano, who has created an additional installation. This piece does more than merely accompany the show – it is inspired by the Octagono Santa Caterina gallery itself and exists in dialogue with Lulu’s exhibition. The project goes beyond the bounds of a traditional exhibition – it is an aesthetic and emotional journey, where each garment is a transformation of a painting, and each painting – the beginning of a form, silhouette, and experience. The harmony between canvas and textile unfolds as a visual dance between image and volume, between intuition and material. “This is a dialogue between dream and reality, beyond borders, deep within the soul,” shares the artist and designer Lulu. The themes of the exhibition encompass the universal human experience – time, space, love, loss, yearning, and downfall. These are expressed through rich colors, organic forms, and garments that not only clothe but tell stories. The BYLLU collection does not create fashion for display windows – it creates clothing for the soul. For Lulu, the exhibition in Cefalù is a dream come true. A decade ago, during her first visit to the town, she stood in front of the cathedral and wished that one day she could present her art there. Today, that dream is a reality. After many years of work in costume and design, Lilyana Petrova – Lulu founded BYLLU in 2022 with a clear vision: to take art outside the gallery and transform it into a living, accessible emotion – into fashion poetry that is worn by the body and experienced by the soul. Prof. Lyubomir Stoykov describes Lulu’s appearance in Sicily as “a magical symbiosis between art and fashion.” In his foreword to the Italian catalogue, Prof. Stoykov writes:“Lulu steps – metaphorically speaking – on the global artistic tradition in fashion, as well as on the fashion metamorphoses of art. She consciously or subconsciously draws inspiration from world masters of the needle and thread, of magical tailoring and astonishing silhouette, such as Elsa Schiaparelli, Louis Vuitton, Yves Saint Laurent, Alexander McQueen, Jean-Charles de Castelbajac, Valentino, Gianni Versace, Roberto Cavalli, Dolce & Gabbana – who all blend art and fashion design in a genius way.Vincent van Gogh, Marc Chagall, and M.C. Escher also hold a very special place in her heart and creative arsenal. Her favorite themes – cosmos, earth, humanity, love, passion, and longing – are refracted in her work through the prism of light and color!”

BG Fashion Icon 2025 - BYLLU

For the sixteenth consecutive year, the Academy of Fashion will host the annual awards ceremony honoring the most successful and stylish Bulgarians – the BG Fashion Icon 2025. The prestigious award will be presented at an official ceremony at the end of April at the Vitosha Park Hotel. The expert council of the Academy of Fashion, chaired by Professor Lyubomir Stoykov, includes dozens of prominent lifestyle, art, and fashion journalists, as well as editors from leading print and electronic media. They have already submitted their nominations for the most deserving individuals. The criteria for Bulgarian celebrities to be granted the status of BG Fashion Icon include refined and contemporary taste and style, outstanding professional achievements, impeccable culture, aesthetic sensibility, and a good reputation. For the first time, the fashion brand BYLLU, with designer Lilyana Petrova – Lulu, will take part in the Academy of Fashion's fashion show-spectacle, presenting artistic models from the "Color and Light" collection.

BYLLU paints fashion in a new light

The fashion brand BYLLU and its designer Lilyana Petrova – Lulu continue to blur the lines between art and fashion with their collection “Color and Light.” Inspired by Lulu's paintings, this line showcases garments that merge aesthetics, individuality, and freedom. Each piece tells a story filled with colors, textures, and emotions. The long shirt “KAI” is a model that combines strength, grace, and artistry. Inspired by the painting “KAI,” it features a female portrait with a wolf, symbolizing intuition and freedom. The white base and clean lines create a sense of lightness, while the airy satin fabric allows for effortless movement. Unique graphic details on the sleeves and collar add a modern finish, and the play of light on the smooth surface of the fabric enhances the feeling of dynamism. This shirt is for women who want to make a statement and wear clothing with deep meaning. With each new collection, Lilyana Petrova – Lulu proves that fashion is more than just clothing – it is a form of self-expression, inspiration, and creativity. “Color and Light” is an invitation to carry art not only in our souls but also in our style. For her contribution to artistic fashion, the designer was honored with a certificate of recognition from the Fashion Academy “For Merit in Artistic Fashion.” Stay tuned for more designs that blend boldness, elegance, and artistic spirit.

Liliana Petrova – Lulu: A Multifaceted Bulgarian Artist

Liliana Petrova – Lulu: A Multifaceted Bulgarian Artist Liliana Petrova – Lulu is a Bulgarian artist with a versatile talent, whose work transcends the boundaries of traditional painting to merge with fashion, design, and graphic art. After completing her studies at the National High School of Arts in Sofia, Lulu continued her education at the National Academy for Theatre and Film Arts and New Bulgarian University. She developed a unique style that blends classical and contemporary techniques. Her first solo exhibition took place in 2005 at the "Irida" gallery in Sofia. She has exhibited in galleries in London, Florence, New York, Cannes, Abu Dhabi, and various cities across Bulgaria. In 2018, New York's ArtTour International magazine included her among the top 60 most prominent artists worldwide. For several years, she worked as a costume designer in various reality TV formats, as well as in other sectors of the Bulgarian film industry. Passionate about fashion and beauty, Lulu founded her own boutique and artistic clothing brand, “BYLLU”. Left: Sport set "Flying with Chains". Right: The painting "Flying with Chains", part of the exhibition "Life with Crown", which inspired the concept behind the Byllu fashion brand. Lulu, what motivated you to create your own brand? The idea of creating this artistic fashion brand was born from my desire to bring art out of galleries and dedicated spaces. I wanted it to move freely among people, on the streets, transformed into unique and extraordinary garments. I called this project “Wearable Art”. My goal is to fuse art and fashion into a single entity, creating designs guided by this synthesis. Both in my paintings and my garments, I tell stories. I love working with images, vibrant and contrasting colors, expressive lines, and forms that blend seamlessly. When I transfer these paintings onto clothing, I pay particular attention to composition and how it shapes the body. That’s why I design garments with a clean and essential aesthetic, avoiding unnecessary details that could weigh down the structure. A fundamental aspect for me is the fabric: choosing the right material for each piece, ensuring fluid movement and comfort. Besides aesthetics and originality, my clothing must also be practical and comfortable. They should make the wearer feel happy, unique, and special. I don’t have a physical store—my designs are sold exclusively online. What is the biggest challenge in merging art with everyday life? For me, the biggest challenge is finding the right image, the ideal color composition, or the emotional state to work on. Many of my paintings take on a special role in the garments I create. The figures I paint come to life on the clothing, transforming into three-dimensional, dynamic forms. What is your connection with Italy? Since childhood, I dreamed of getting closer to Italy—watching films, reading books about my favorite artists and painters, studying art history, and listening to its extraordinary music. I have traveled extensively in Italy and love it in all its facets. My first major exhibition took place in Florence. I was invited to participate in a group exhibition at Galleria Mentana, a charming gallery with over 40 years of history, located right behind Michelangelo's David. I still remember my racing heartbeat as I presented my paintings there. The critics and media spoke highly of me, and I became one of the gallery’s resident artists. I believe this place played a pivotal role in my international artistic journey. Another one of my great aspirations was to visit Sicily, particularly Cefalù. I planned that trip for years, and finally, the day came when I arrived. I signed up for a tour and traveled with a dear friend and colleague. As soon as I stepped into the square and saw the majestic cathedral, I was deeply moved. I stood still, overwhelmed by the sight and the emotions it stirred in me. At that moment, I thought: One day, I will exhibit my work here—this is my place. And now, ten years later, that day is coming with my upcoming exhibition and fashion show at Ottagono – Il Duomo di Cefalù. A strange twist of fate was that I never took my return flight to Bulgaria. I was supposed to stay in Sicily for a week, but I ended up living there for a year and a half. I traveled, painted, fell in love, and lived happily… Liliana Petrova Receives the "Artistic Fashion Merit" Award During the "Ago d'Oro" 2024 fashion show, marking the 30th anniversary of the Academy of Fashion in Sofia, Liliana Petrova was honored with the "Artistic Fashion Merit" award. The recognition was presented to her by Professor Lyubomir Stoykov. When will the exhibition in Cefalù take place, and what can visitors expect? I had the honor of being invited by the Mayor of Cefalù to present my art, along with my new collection of artistic clothing and accessories, in this enchanting location. The opening will take place on July 11, 2025, accompanied by a fashion show titled "Light and Color Everywhere"—a true artistic spectacle with a minimalist touch, where painting, fashion, music, and dance will merge into a single experience. The exhibition will remain open until July 25. Right now, I’m in the midst of preparations and feel an overwhelming sense of excitement for this event!

Introducing the latest designs from BYLLU’s “Color and Light” collection.

Lilyana Petrova-Lulu continues to take us on a journey into the world of art through clothing inspired by her extraordinary paintings. Lulu's creative energy and original approach transform each garment into an expression of individuality and freedom. “Yoshimori” – The Elegant Long Dress The first ensemble in this presentation is the graceful long dress, "Yoshimori," inspired by paintings that embody strength and refinement. With its vibrant and dynamic motifs, this dress captures attention and is the perfect choice for any special occasion. Its comfortable yet sophisticated silhouette allows women to exude confidence and leave a lasting impression. This design is created for women unafraid to showcase their uniqueness and inner beauty. “FOXY” – The Artistic Tunic The second outfit is the “FOXY” tunic, blending inspiration from Arab culture with a modern sense of style. The front features an impressive illustration from the painting “The Sound of Blue,” while the back is crafted from eco-leather in classic black, creating a balance of extravagance and sophistication. The light fabric and relaxed fit add a sense of movement, while the semi-collar easily transforms into a stylish hood, making the tunic suitable for both daily wear and special occasions. “North Pray” – The Long Vest The third look is the “North Pray” long vest, radiating minimalism and artistry with a hint of Eastern influence. This vest combines natural fabrics and soft contrasts, with a bold hand-painted illustration on the back inspired by the painting “North Pray.” The inner layer, in cyclamen satin shades, adds a delicate fluidity, making this piece truly unique. With its dynamic energy and striking design, “North Pray” is made for women who want their style to stand out. Discover how BYLLU turns art into fashion and allows every woman to express her personality with these remarkable new creations!

Golden Needle 2024 Аwards

Designers and fashion houses unveiled their latest creations during the exclusive fashion show organized by the Academy of Fashion, preceding the official ceremony of the 30th anniversary Golden Needle 2024 awards. At the end of each showcase, the designers were honored with a certificate from the Academy of Fashion, presented by its chairman, Professor Lyubomir Stoykov, in recognition of their contributions to fashion design. BYLLU showcased the collection “Color and Light,” emphasizing artistic and multicolored aesthetics. The concept embraced by designer Lilyana Petrova-Lulu is to take art beyond galleries and museums. She creates her collection of garments that bring her paintings to life. Designer Lulu received a certificate from the Academy of Fashion for her “Contributions to Artistic Fashion.”

Let's express ourselves through creativity and love

In the latest issue 76 of Banker Special magazine, readers have the opportunity to meet the designer behind BYLLU – Lilyana Petrova, known by her pseudonym Lulu. She combines elegance with a unique style in her work, inspiring women to be bold and different. Lilyana Petrova – Lulu – has been profoundly influenced by the art of such remarkable artists and designers as Van Gogh, Marc Chagall, Escher, Valentino, Yves Saint Laurent, Alexander McQueen, Elsa Schiaparelli, Versace, and Louis Vuitton. In her creations – both in paintings and clothing – she tells stories. She loves working with images, bright and contrasting colors, strong, expressive lines, and shapes blending into one another. When transferring her paintings onto clothing, she carefully considers the composition and the way it shapes the body. This is why she designs very clean and simple models, avoiding unnecessary details in the construction. “For me, textile is of utmost importance — the material I choose for a given outfit, its lightness in movement, and comfort. Besides being extravagant, the garment must be comfortable and practical,” Lulu shares. Many of her paintings play a special role in her clothing. The images come alive, turning into three-dimensional and dynamic elements. Here’s what the designer of the BYLLU fashion brand says about this fall's trends:“We are witnessing the return of styles characteristic of the 1970s. The boho style is becoming increasingly present, offering various interpretations, while vintage elements are finding their place in numerous collections. The classic motifs of this period stand out with romantic notes, combined with chic and elegant details. Short skirts and shorts are back in style, and fall colors are paired with bright accents. An eclectic mix of classic and modern emerges, moving from abstract modernism to classic lines or the bohemian style of the 1970s. Particular attention is drawn to the oversized model, which is extremely popular among young people. It offers adaptability for everyday life, combining modern, chic, and avant-garde elements. In addition to the fall motifs, collections also feature bright colors, bringing a touch of delicate arrogance and abstract expression in a modern way. This fall promises to be exciting and diverse, inspiring us to experiment with past styles in a contemporary context.” Recently, Lulu presented part of the first collection of her fashion brand BYLLU, titled “Color and Light”, which definitely incorporates the trends for fall 2024. This collection is created for women who are not afraid to be different and shine in bold colors. It combines elegance with a subtle audacity, perfect for those who want to express themselves and their style while standing out. Lulu is inspired by the idea of bringing art out of galleries and museums and making it accessible in everyday life. Through beautiful, comfortable, and unique clothing, she aims to popularize the positive influence of art. Through the photo session for “Color and Light”, created in collaboration with photographer Kostadin Krastev-Koko (three-time winner of the Golden Needle award), the designer aims to convey to her audience how unique, diverse, multi-layered, and colorful everyone is. “Let us not be afraid to express and show ourselves with this magnificent palette of qualities, emotions, thoughts, feelings, and states. Let us free ourselves from the prejudices and boundaries in which we are accustomed to being placed. Let us express ourselves through creativity and love. Let us be happy and always, always, always have fun,” adds Lulu, designer of the BYLLU fashion brand.

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Golden Needle 2025 - Awards

Lulu closes the spectacle in Sicily

Bulgarian Designer Lulu with a New Appearance in Italy

Lulu: Her Italian Fashion Story

Bulgarian Designer Transformed Ai Chiostri Milano into a Fashion Gallery

Lulu: Her Italian Fashion Story

BG Fashion Icon 2025 - BYLLU

BYLLU paints fashion in a new light

Liliana Petrova – Lulu: A Multifaceted Bulgarian Artist

Introducing the latest designs from BYLLU’s “Color and Light” collection.

Golden Needle 2024 Аwards

Let's express ourselves through creativity and love